Analysis Analysis of Promotion through Brand Image to Increase Sales Volume at Melodi Store in Gunungsitoli City

Authors

  • Andrew Alki Saro Waruwu Program Studi Manajemen, Fakultas Ekonomi, Universitas Nias
  • Otanius Laia Program Studi Manajemen, Fakultas Ekonomi, Universitas Nias
  • Gulo Gulo Program Studi Manajemen, Fakultas Ekonomi, Universitas Nias
  • Serniati Zebua Program Studi Manajemen, Fakultas Ekonomi, Universitas Nias

DOI:

https://doi.org/10.56207/jmeb.v3i2.983

Keywords:

citra merek, promosi, volume penjualan, penelitian kualitatif, strategi pemasaran

Abstract

Each paper should be preceded by an abstract stating the paper's purpose and convincing the reader to proceed with the full manuscript. In addition, it is worth mentioning the basic methods, main findings, and conclusions reached in the paper. In short, a good abstract is a miniature of the article. For this reason, references should be avoided, but if necessary, cite the author and year. Also, non-standard or uncommon abbreviations should be avoided, but if essential, they should be defined at the first mention in the abstract, written in one paragraph/paragraph, and in English if the article is written in Indonesian. The maximum length of the abstract must be 250 words in total, including keywords and article classification. The keywords following the abstract are essential in indexing and rediscovering the article during a search.

References

Alaslan, A. (2021). Metode penelitian kualitatif. PT Rajagrafindo Persada.

Arif Fakhrudin, S. E., Roellyanti, M. V., & Awan, S. S. T. (2022). Bauran pemasaran. Deepublish.

Arifiya, N., Prasasty, A. T., & Nurhidayati, R. (2021). Analysis of the effect of brand image on the sales volume of three products. Jurnal Ekonomi Manajemen dan Bisnis, 22(1), 25–30.

Chaffey, D., & Ellis-Chadwick, F. (2022). Digital marketing: Strategy, implementation and practice (8th ed.). Pearson Education.

Kristianto, P. A. (2024). Pengaruh promosi penjualan dan citra merek terhadap keputusan pembelian Rimbalife.Id di platform Shopee. Jurnal Arasirma Universitas Pamulang, 4(2), 341–352.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.

Laksana, F. (2019). Manajemen pemasaran: Pendekatan praktis. Graha Ilmu.

Lestari, F., & Muttaqin, R. (2024). Pengaruh promosi dan citra merek terhadap keputusan pembelian Pond's di TikTok Shop. Jurnal POSENAMA, 4, 97–106.

Rahmatika, A. R., & Indiani, N. L. P. (2024). Pengaruh promosi, citra merek, dan harga terhadap keputusan pembelian kembali produk UMKM. AkMen Jurnal Ilmiah, 21(1), 92–103.

Roosinda, F. T., et al. (2021). Metode penelitian kualitatif. Zahir Publishing.

Septiyadi, M. A. K., Salamah, M., & Nujiyatillah, S. (2022). Literature review keputusan pembelian dan minat beli konsumen pada smartphone: Harga dan promosi. Jurnal Manajemen Pendidikan dan Ilmu Sosial, 3(1), 301–313.

Tjiptono, F. (2020). Strategi pemasaran (Edisi ke-6). Andi.

Wijaya, Z. R. (2023). Analisis citra merek terhadap volume penjualan Roti Priangan di Kota Sukabumi. Jurnal Cakrawala, 6(5), 2136–2146.

Published

2026-08-31

How to Cite

Waruwu, A. A. S., Laia, O., Gulo, G., & Zebua, S. (2026). Analysis Analysis of Promotion through Brand Image to Increase Sales Volume at Melodi Store in Gunungsitoli City. Jurnal Manajemen Dan Ekonomi Bisnis, 3(2), 41–48. https://doi.org/10.56207/jmeb.v3i2.983

Issue

Section

Table of Content

Similar Articles

1 2 > >> 

You may also start an advanced similarity search for this article.