Analysis Analysis of Promotion through Brand Image to Increase Sales Volume at Melodi Store in Gunungsitoli City

Authors

  • Andrew Alki Saro Waruwu Program Studi Manajemen, Fakultas Ekonomi, Universitas Nias
  • Otanius Laia Program Studi Manajemen, Fakultas Ekonomi, Universitas Nias
  • Gulo Gulo Program Studi Manajemen, Fakultas Ekonomi, Universitas Nias
  • Serniati Zebua Program Studi Manajemen, Fakultas Ekonomi, Universitas Nias

DOI:

https://doi.org/10.56207/jmeb.v3i2.983

Keywords:

citra merek, promosi, volume penjualan, penelitian kualitatif, strategi pemasaran

Abstract

Each paper should be preceded by an abstract stating the paper's purpose and convincing the reader to proceed with the full manuscript. In addition, it is worth mentioning the basic methods, main findings, and conclusions reached in the paper. In short, a good abstract is a miniature of the article. For this reason, references should be avoided, but if necessary, cite the author and year. Also, non-standard or uncommon abbreviations should be avoided, but if essential, they should be defined at the first mention in the abstract, written in one paragraph/paragraph, and in English if the article is written in Indonesian. The maximum length of the abstract must be 250 words in total, including keywords and article classification. The keywords following the abstract are essential in indexing and rediscovering the article during a search.

References

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Septiyadi, M. A. K., Salamah, M., & Nujiyatillah, S. (2022). Literature review keputusan pembelian dan minat beli konsumen pada smartphone: Harga dan promosi. Jurnal Manajemen Pendidikan dan Ilmu Sosial, 3(1), 301–313.

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Published

2026-08-31

How to Cite

Waruwu, A. A. S., Laia, O., Gulo, G., & Zebua, S. (2026). Analysis Analysis of Promotion through Brand Image to Increase Sales Volume at Melodi Store in Gunungsitoli City. Jurnal Manajemen Dan Ekonomi Bisnis, 3(2), 41–48. https://doi.org/10.56207/jmeb.v3i2.983

Issue

Vol. 3 No. 2 (2026): Agustus 2026

Section

Table of Content

License

Copyright (c) 2026 Andrew Alki Saro Waruwu, Otanius Laia, Heniwati Gulo, Serniati Zebua

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