IMPLEMENTASI METODE ANALYTICAL HIERARCHY PROCESS PADA PEMILIHAN WISATA PANTAI TERFAVORIT DI YOGYAKARTA
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Keywords: Sistem Pendukung Keputusan, Analytical Hierarchy Process (AHP), Pantai Favorit di Yogyakarta.Abstrak
Abstrak. Seorang wisatawan dalam menentukan pilihannya, tentu berdasarkan beberapa kriteria yang dijadikan patokan dalam memilih objek wisata seperti Keindahan, Fasilitas dan Kemudahan Akses jalan menuju tempat wisata. Kriteria tersebut menjadi pertimbangan untuk pengunjung wisata khususnya tujuan wisata pantai dalam menentukan objek pantai wisata Yogyakarta mana yang akan dipilih. Sistem pendukung keputusan menawarkan solusi sebagai rujukan untuk memilih objek wisata pantai. Penelitian ini menerapkan metode Analytical Hierarchy Process (AHP) untuk memilih pantai terfavorit di Yogyakarta berdasarkan kriteria keindahan, jumlah pengunjung, kemudahan akses menuju pantai, harga tiket masuk, dan kebersihan pantai. Melalui pertimbangan nilai dari alternatif yang ada dengan karakteristik yang diperhitungkan dengan skala hirarki 1, 3, 5 dan 7 yang didapatkan melalui pengisian kuesioner oleh para responden yang telah ditentukan dan perolehan data sekunder. Dengan hasil perolehan peringkat 1 Parangtritis dengan nilai 0,35 (35%), peringkat 2 pantai indrayanti dengan nilai 0,30 (30%), peringkat 3 pantai slili dengan nilai 0,19 (19%), peringkat 4 pantai wediombo dengan nilai 0,16 (16%).
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