ANALISIS DAMPAK PENURUNAN PENDAPATAN PADA PERUSAHAAN TAHUN 2019-2021 (STUDI KASUS DI PT. RAMAYANA LESTARI SENTOSA Tbk.)

Abstract

The global economy has faced significant disruption due to the COVID-19 pandemic which has had an impact on various industries and large companies, one of which is PT. Ramayana Lestari Sentosa Tbk, which is one of the largest department store chains in Indonesia, experienced a significant decline in revenue from 2019 to 2021. This research aims to analyze the impact of the decline in revenue on the financial performance of PT. Ramayana Lestari Sentosa Tbk during that period. This research uses a qualitative descriptive approach and uses secondary data from PT's financial reports. Ramayana Lestari Sentosa Tbk. The analysis was carried out using the Index Number Analysis method to see the decline in financial performance, especially the decline in revenue experienced by the company over the past 3 years. Based on the findings, it shows that PT. Ramayana Lestari Sentosa Tbk experienced a very significant decline in revenue in 2020 and 2021 in terms of the company's profit (loss) report. This decline resulted in reduced net profit and reduced financial performance despite efforts to reduce the company's operational costs. This decline in income was mainly driven by changes in consumer behavior, and reduced consumer purchasing power. Companies responded with various strategies such as closing unproductive stores, increasing online sales channels, and optimizing store layouts to mitigate the impact.